Ya Es Hora (It's About Time) Hispanic Voting Drive Picks Up Support From State Farm Insurance
State Farm Insurance Company announced on June 26 that it will donate $1 million (and be the lead corporate sponsor) to the Ya Es Hora campaign to encourage more Latino U.S. permanent residents to become U.S. citizens. In addition to the cash donations, State Farm agents in Hispanic communities will provide naturalization applications and voter registration materials to their customers.
State Farm will be the first mainstream company to join in this very worthwhile effort--after other such companies declined, being fearful of controversy. According to studies, over 8 million Latino permanent residents are eligible to become U.S. citizens. In 2008, at least 9.3 million Latino voters will vote in the November, 2008 elections and 1.4 million of them were registered by the Ya Es Hora campaign. The current phase of the campaign hopes, with donations like State Farm's, to register another 2 to 3 million new Latino voters, numbers that could have a significant impact on crucial states like Colorado, New Mexico, Nevada and Florida.
Latino immigrants tend to vote in higher numbers than U.S. born Hispanics and the move by State Farm makes a lot of business sense for the insurance company. But State Farm's effort, whether it results in more Democratic or Republican voters is also just the right thing to do and the company should be applauded.